Who or what are AFOLs?
*Disclaimer: this article is dedicated to all Lego fanatics!
In case you haven’t found out, we, the Transformo family, are huge Lego fans and wish to pass this passion on! We also wish to believe that we’re on top of all trending topics!
As we’ve already told you, but will say again: at the core of Transformo’s story lies Lego itself! Because of that, with the help of this article, we wish to uncover the story of AFOLs, along with the hot topics in terms of Lego!
For starters, we should define this farfetched concept...as some would say! AFOL stands for Adult Fan Of Lego, a.k.a what frightens children the most – rather often, we end up borrowing 9and never returning) children’s Lego pieces or favorite sets!
In recent years, AFOLs have become rather popular, becoming a trend in many western countries. AFOLs can be found almost everywhere on the internet, whether we’re talking about YouTube, Instagram, TikTok, Facebook or even blogs!
Although hard to believe, Tormod Askildsen, Head of AFOL engagement, Lego, is convinced that AFOLs have marketed themselves as a target audience, with no outside help. Furthermore, they’ve managed to help the Lego top management understand that there is a target audience for which new, more complicated sets need to be produced, thus, allowing adults to be both challenged and entertained.
What is truly remarkable about AFOLs is that, aside from existing sets, they have the power to create new ones, creating unique Lego worlds and universes right in the comfort of their own homes!
Moreover, AFOLs have vision, they are aware of the true potential of Lego constructions and, maybe even more importantly, are aware of the positive impact that Lego can have on children and their imagination. What can be more beautiful than having their own world, country, city, that can be designed in accordance with their dreams and wishes?
The fact that AFOLs can influence consumer behavior should also be taken into account – not only do they encourage children around them to play with Lego, but they also manage to spark the interest of ’’older folks’’ – friends or even family.
We’re eager to see what the future holds for AFOLs and their plans, as well as the scale of the impact they’ll continue to have on the Lego industry, but until then, we’ll have to wait, see, and kill time by ... building a new Lego set!